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AR has been the hot issue for a while now. More than the creation part of it, many still aren’t sure on how AR can be applied to your marketing campaigns.
First of all, how many of you hopped on the e-commerce train recently or have been in the game for a while?
If you look at the e-commerce trend, well honestly, it’s predicted to skyrocket by 2021.
But then again, if everyone’s buying online, what happens to personalization?
How can you give a person the security of it being the same as them buying it from the store?
In this article, we’ll talk about the few ways AR can be used for your e-commerce marketing.
Let’s face it, most people don’t have the time to go into shops, try on clothes or watches then purchase them.
In 2019, there were about 1.92 billion online buyers and it’s said to increase to 2.14 billion by 2021!
Honestly, people just prefer buying stuff from home.
Then again, it comes back to the issue of personalization.
How can you personalize the experience of a person buying your product online?
Here are 3 ways that you can do that.
Visualizing layouts
Virtual fitting
Social AR
Now let’s look at each of them individually.
Visualising layouts
One of the biggest changes in human activity is the decision to buy furniture online and Ikea thought of a way to make life easier for their customers.
They developed an AR app that allows their customers to place furniture around their home for them to visualize what it would look like.
Why is that such a hit?
If you’re looking to buy a couch and you can’t imagine if it would go nice with the color of your wall or curtain, it would be such a put off.
So apps like this integrate Augmented Reality into their user experience.
One would only have to whip out their phone, choose a couch they like and place it accurately in their living room based on the correct measurements.
All without having to leave the house.
Virtual Fitting
I often wonder and I’m sure you do too.
Can we try out clothes online or jewelry?
Would this lipstick suit me?
With the advances in tech, trying out things online is possible through apps like unity or even Snapchat, Facebook and Instagram.
Sephora, Kylie Jenner and a few others were the pioneers of creating a way for their users to try out makeup online through Instagram and Facebook.
As a seller, that would set you apart.
Because you’ve brought the experience of trying out earrings or makeup that people usually get from the store, to people’s fingertips.
This way, your customers would feel more confident buying your products because they KNOW it would suit them as opposed to just hoping it does until it arrives.
Social AR
Social AR is the use of Augmented Reality in social media.
Let’s talk about brand awareness in this part.
If you decide to implement Augmented Reality into your marketing campaigns, it tends to increase your brand awareness.
How?
AR naturally gives a viral effect.
So if you create an AR filter that has your brand name associated with it, users would start recognizing your name.
You would rather experience instead of just watch an ad right?
And if they like it, they would share it on their stories, and from there their friends would see and share on their story and it’ll go on and on.
For example,
Watsons Malaysia created a filter for Chinese New Year and it brought a lot of traction.
It was colorful and so general that anyone could use it.
If you notice, you can see their logo at the bottom but its not like they plastered their logo everywhere.
They used social AR to get their brand name out there in a fun way.
That’s how you can angle your marketing campaign as well.
By creating mass targeted filters, meaning your filter is usable by a huge group of people regardless of where they come from or what they like, people would notice you and your brand.
So these are 3 ways you can use Augmented Reality for your e-commerce business.
How are You Guys Planning To Use AR for your e-commerce business?
Let me know in the comments.
Stay creative!
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