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The foodpanda campaign was launched by an influencer marketing agency. The main idea was to have a "Who is a Bigger Foodie" version which garnered a lot of impressions and reach. This was during the time that the “Who is more..” filter was a trend and foodpanda hopped on the trend for their augmented reality marketing campaign.
Maison De Grand Espirit
MDGE introduced a new wine collection with 4 new amazing flavours and they wanted to increase their brand awareness. Their Instagram filter was a randomizer that randomizes wine options that you should drink today. The colour of the filter and the fun of trying to pronounce the wine names made an amazing impression worldwide
Guardian wanted to create a filter for International Women’s Day. At the time where the randomizer Instagram filters were trending, they create 20 options for ladies to get to stand a chance to win their giveaways. This campaign was a success as they incorporated Augmented Reality with their giveaways. So customers had a chance to experience the campaign rather than just post a picture and write a caption.
The recently launched Laneige filter introduces one to their new product, Thirst for Life. This Instagram filter was a game concept where the players have to catch all the good elements with the bottle below. The more good elements you catch, the smoother your skin becomes. If you catch bad elements, your skin becomes dull and irritated. This was a fun way for them to spread the awareness of taking care of yourself and your complexion by always feeding yourself good things instead of bad ones
Sunway property created a fun CNY filter where you'd have to catch the items like abalone and shrimp to fill up your bowl. But but but it's all fun and games till you hit a bomb and BOOM your bowl explodes!
Say HUAT AH to go higher! Haier introduced this filter that has got us shouting our lungs out this CNY! You'll have to say Huat Ah to move your character up the pole as fast as you can! With vibrant CNY music and the spirit you ooze, you'll stand a chance to win a Haier Air-fryer. What more do you need to make your CNY better?!
Merdeka is a special time for everyone here in Malaysia. Due to the MCO, many weren't able to attend the parade or even walk around and visit the museum that explains it all. MDEC wanted to create a virtual museum for our Malaysian youths. Thus the Merdeka drone was born. You can visit a virtual museum in which you can see everything that makes Malaysia, Malaysia! You can look around and even click on the start and stop button to personalize your experience. And there's a surprise box at the end specially for you
In the spirit of Merdeka, Projek 57 allowed us to become Tunku Abdul Rahman and to experience the historical stages leading up to 31st August 1957. With a collage of pictures in the background and the screams of Malaysians screaming Merdeka, Projek 57 made us experience our MCO Merdeka with pride
Honda Malaysia wanted to launch their brand new technology, Honda Connect that comes with tons of cool features.
Their #1 objective is to educate Malaysians with Honda Connect features and how it can help them in their daily life in a fun and interactive way.
Thus, they opted for a WebAR experience that allows users to experience the latest technology right at the tip of their fingers.
With their futuristic elements and design, Honda's allowed Malaysians to feel the experience.
Johnson's & Johnson's
In conjunction with the Johnson's Hugfie campaign, Johnson's baby created a series of Facebook filters that promotes love between parents and their babies.
It's a contest in which parents would have to take a video of themselves hugging their baby using the filter and posting it up on the Johnson's page.
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